I Didn’t Fit the Stereotype - So I Made a New Way
💫 About Me
I’m Lucy Rocca - sobriety coach, bestselling author, mother, and founder of Soberistas.
But before all that, I was a woman trying to hold it all together with wine and willpower.
I drank to feel confident.
I drank to cope.
I drank because I didn’t know another way.
For a while, it worked - until it didn’t.
In 2011, after one particularly sobering wake-up call, I realised I couldn’t carry on. I didn’t want to lose everything. But I also didn’t want to spend the rest of my life negotiating with alcohol.
So I quit.
But here’s the thing: I didn’t go to AA. I didn’t call myself an alcoholic. I didn’t relate to the recovery spaces that existed at the time.
I just knew I needed to get alcohol out of my life - for good -
and find a way of living that felt like me.
So I started writing.
I got honest.
And I built Soberistas - an online community for women like me who didn’t fit the stereotype, but who were still stuck in a painful, silent battle with alcohol.
🧭 Since Then...
I’ve supported thousands of women in quitting drinking - without shame, without labels, and without waiting until everything falls apart.
I trained as a certified life coach and NLP practitioner.
I wrote five books on women and alcohol.
And I’ve spent the last 14 years creating space for honest, brave, grey area drinkers to get free - and stay free.
✨ I Don’t Believe You’re Broken.
I Believe You’re Ready.
You don’t need a label.
You don’t need to hit rock bottom.
And you don’t need to recover forever.
What you do need is to be met with honesty, structure, and compassion - from someone who gets it.
That’s what I offer.
Whether you’re on Day 1 or Day 101, I’ll meet you where you are and help you take the next step toward a life you don’t want to numb out from.
❤️ My Work Is Rooted In:
✔️ 14+ years of personal sobriety
✔️ Healing from trauma, anxiety, and self-neglect
✔️ NLP and life coaching training
✔️ A decade of real-life experience supporting women worldwide
✔️ Deep respect for your intelligence, complexity, and strength
🤍 When I’m Not Coaching…
You’ll find me walking in nature, spending time with my daughters and grandchildren, working out, reading, writing, or doing absolutely nothing - something I once found impossible, and now consider essential.
🎙 Ready to Connect?
Whether you want to work with me 1:1, join my group support circle, or simply have a chat - I’d love to hear from you.
🔘 Discover the Authentically Sober Program
🔘 Join the Women’s Sober Circle
🔘 Book a Free Consultation Call