💫 About Me

I’m Lucy Rocca — coach, writer, mother, grandmother, and the founder of Soberistas.

But before all that, I was a woman trying to hold it all together with wine and willpower.

I drank to feel confident.
I drank to cope.
I drank because I didn’t know another way.
And for years, it worked… until it didn’t.

In 2011, I had a wake-up call that changed everything.
It wasn’t a rock bottom in the dramatic sense — but it was enough to shake me into clarity:
I couldn’t live like that anymore.

So I got sober.
I started writing.
And I built a community — Soberistas.com — for women like me who didn’t fit the stereotype of an “alcoholic,” but who still needed to stop.

Since then, I’ve helped thousands of women break free from alcohol and begin again.
I trained as a life coach and NLP practitioner.
I’ve written five books.
And I’ve dedicated over a decade to holding space for women to come home to themselves.

🌿 But even after years of sobriety, I burned out.

I was running a business. Coaching clients. Showing up online.
And somewhere in all of that… I lost touch with myself again.

Not through drinking — but through overgiving. Through perfectionism. Through pushing.
Through the old 1990s habits I thought I’d grown out of:
Be thin. Be chill. Don’t feel too much. Always be strong.

I forgot how to rest.
I forgot how to receive.
I forgot how to honour the real me — the midlife me.

That’s when The Life Detox Method was born.
Not from strategy. From necessity.

Now, I guide women through alcohol-free living, identity shifts, stress recovery, and midlife rebirths — the kind that don’t just look good on Instagram, but feel good in your body and soul.

✨ My work is rooted in...

• 14+ years of sobriety

• Personal healing from trauma, anxiety, and self-neglect

• Coaching training (NLP + Life Coaching certification)

• Real-life experience guiding thousands of women

• And my deepest belief that you’re not broken — you’re just ready.

🤍 When I’m not coaching…

You’ll find me walking in nature, spending time with my children and grandchildren, writing, reading, working out at UBX or Virgin Active, or doing absolutely nothing — something I used to find impossible, and now deeply value.

🎙 Want to connect?

Browse my programs, listen to my story, or book a free call. I’d love to hear from you.

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🔘 Join My Fortnightly Women’s Sober Circle
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